1978 Microcomputer Advertisement


This is an image of an advertisement run in 1978 for the Equinox 100 microcomputer from Parasitic Engineering. The woman pictured is used not to demonstrate her use of this technology, but rather as a marketing prop, showcasing the devices to men instead of being shown as the user of the technology. Read more about this trend here.

You can find more more information about this image and others at the Computer History Museum website.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s