Women and Tech in the 1990s

ExpertiseConference (1)

This image shows participants of a conference about the acquisition of expertise in “complex dynamic environments” in Wakulla Springs, FL in 1995. Participants of this conference learned ways to acquire expert performance in their fields. There are two women and thirteen men shown in this photo.

Ericsson, K. Anders, ed. The Road to Excellence: The Acquisition of Expert Performance in the Arts and Sciences, Sports, and Games. Mahwah, NJ: Lawrence Erlbaum Associates, 1996.

For additional reading, visit the Google Book version of The Road to Excellence here.


In this photo, Donna Eaton uses some of the first touch-screen technology implemented in radio/news operations at BBC to run the News Traffic Unit. The new computer technology revolutionized the way “rolling” news was reported.

Kempster, Jonathan. “Radio News Ops in the 1990s.” Old BBC Radio Broadcasting Equipment and Memories. N.p., 2006. Web.

For additional information on how technology changed BBC in the 1990s, read Jonathan Kempster’s article here.


This is a Nintendo ad for the GameBoy Pocket from 1996 that was featured in several UK magazines. The ad became controversial and Nintendo was immediately required to stop using it.

The original ad resides in magazines such as Loaded, FHM, and Viz.

For additional reading about this controversial advertisement, read the post on Pixable by Keith Estiler here.


This is the cover of the Fall 1990 edition of The Apple IIGS Buyer’s Guide that explains the different Apple software that was available for purchase at the time. This “Back-To-School Issue” highlights the use of educational software.

The Apple IIGS Buyer’s Guide 4.1 (Fall 1990).

To read this issue and other issues of the guide, visit The Apple IIGS Buyer’s Guide’s Online Resource here.


This is an advertisement for Sony’s MiniDisc that was never really popular with many consumers. It was introduced in the early 1990s and disappeared by the late 1990s. The ad features a scantily clad woman using the product with the caption “You Know You Want It,” but apparently not many people did.

“Brainz.” 12 “Dead Technology” Advertisements. N.p., 2010. Web.

For additional information about similar Sony Ads, read this post on Telecompaper here.

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