Above is artist Lillian Schwartz during the 1970s. Schwartz is considered a pioneer in the field of computer-generated art. Schwartz worked on what is known today as graphics, animation, special effects, multimedia, and more. For more information on Schwartz and her work visit her website with her biography and list of projects.
This advertisement comes from the 1970s and shows a woman as a decoration next to a dishwasher, rather than interacting with the appliance. This ad focuses on the fact that the appliances can now come in multiple colors. For more information on the household/technology relationship in the 20th century read this Association for Consumer Research report.
This ad was found on the digital platform Flashbak that aims to collect and display photos from the past.
This advertisement is of the IMSAI Corp. that recognized the potential in the microcomputer industry early on. The rest of the article and another gallery shows more computer advertisements from the 1970s.
This ad was found on a website that identifies itself as a place that “helps IT decision-makers identify technologies and strategies to empower workers and streamline business processes.”
This is a photo from an early computer class at Lindenwood University in St. Charles, MO. For more information read this Washington Post opinion piece that explores the role women played in computing through history, and why there are fewer women in tech today.
This photo was found in the Lindenwood University library. It and other photos from the class of 1970 can be viewed in this file.
This is a photo of “office personnel with an IBM System/34 data processing system in 1977.” Read this description from IBM for more information on the IBM System/34.
This photo was found in the IBM archives on women in technology.